On behalf of the International Rescue Committee, I wrote these video scripts to transform a complex statistical report on global economics into an engaging story, and effectively raise funds.
https://www.beautynewsnyc.com/author/betsy-aaron/
https://thebeet.com/author/betsyaaron/
Effie Award Submission
My goal is to be effective in my work–and to always find opportunities to have fun doing it.
• Helping to Build a Better World: It was an honor to create the content strategy for https://www.designforfreedom.org. I knew nothing about modern slavery in the building supply chain. When you hire me to help you build a better world, I learn so much.
• Digital DIY: I live in Carroll Gardens, the garden capitol of Brooklyn. I celebrate the Vernal Equinox, and love writing about gardening and growing. https://www.scotts.com/en-us/library/backyard-transformations/outdoor-living-colder-weather
• Giving Tech a Human Voice: Creating this brand voice was both fun and scary–er, challenging; the perfect combo for inspiration. Tech is created to make our lives easier; shouldn’t it be easier to understand?? https://openquire.com
• Peace of Mind: I created the voice for https://teamhewins.com in order to engender trust. When it comes to finance isn’t that what matters most?
• Helping Healthcare Speak Human: it really does makes life easier.
• I do it all: From Tech to Textiles: https://www.designtexdrop.com/drop08
• Yes, thanks to Intel and AWS I do now understand the cloud: https://f.io/3eBCjixc
• Big ideas, you bet:  https://f.io/mZMJSxn7
How can I help you build a better world? For more samples of copy/content, scripts, naming explorations, brand voice work, presentations, or a customized portfolio targeted to your project, just ask. Thank you.